12 Most Important Free Online Tools for Business
Every business owner should know about these 12 FREE online tools (just pop their names into any search engine to learn more about them, how to get them, and how to use them):
- Survey Monkey: Free way to conduct market research!
- Google Alerts: Free way to monitor the web about anything – yourself, your industry, your competitors…
- Free Conference Call: Free way to connect with multiple parties via phone in a professional manner.
- Skype: Free way to connect “face to face” – especially great for team members working from home.
- “HARO” (HelpAReporterOut): Free way to get PR leads from media who are looking for sources…if you or your business fit the bill, respond and you may land some free publicity.
- Facebook: If you don’t have a fan page or business page, what are you waiting for? Facebook offers a great place to bring together visuals and develop a community of your fans.
- Twitter: The Twitterverse is vast and growing…and a unique way to connect with those who may not already know you. Plus, this 140-character microblog is searchable by web crawlers, so it can help your SEO.
- LinkedIn: You and your business should both have profiles on this online networking mecca. Connect with current and potential staff, vendors and clients.
- Tumblr: Get that blog going! It’s easy (and once you get started, it’s fun) with Tumblr.
- Foursquare: This greatly underused social media platform has tremendous potential – people “check in” and you can reward them / foster loyalty with specials, mayorship rewards, and more.
- Youtube: You’re probably visiting Youtube for personal use – like to find viral and completely unknown videos. Youtube is also a powerful social medium for businesses. Set up your Youtube channel and get going.
- Klout: Is all of your social media (items 6-12) paying off? Sign up for Klout to find out your true social media reach – and to target true influencers in your industry / marketplace.
OK, let’s make this a baker’s dozen…
13. Tweetdeck or Hootsuite: Once you commit to getting your social media going, you’ll want a tool like Tweetdeck or Hootsuite to help you organize your efforts.