Ahem. Now THIS is clever cough drop marketing. - The S3 Agency

Ahem. Now THIS is clever cough drop marketing.

When you aren’t feeling well, mustering up a smile isn’t always easy…but the folks at Ricola herbal cough drops seem to wish to change that. Just check out “Unwrap Your Voice” – the cheeky new packaging and print ad campaign for the brand via a collaborative effort between Jung Von Matt, Scope Digital Studio and Illustrator Julien Canavezes.

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The newly wrapped cough drops depicting cartoon illustrations of people’s faces in several stages of discomfort were distributed at concerts in Germany – a venue where screaming fans could certainly use a little throat relief (and got a bonus dose of comic relief). What a fun way to expand the Ricola brand’s personality, appealing to a modern audience while standing apart from the competition.

~ @Sandy Storey, Account Supervisor, The S3 Agency

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