Chase Cambria, Author at The S3 Agency

Corned Beef Needs a Rebrand.

Corned Beef is a bachelor’s dream meat. It’s oppressively cheap—even during the cyclical height of its popularity around the Ides of March, its price/lb-to-flavor ratio never breaks a budget. To prepare, you need little else beyond the brisket itself, a head of cabbage, a fistful...

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I Was Infatuated With the XFL’s Branding

ESPN's This Was The XFL premiered 3 days before Super Bowl LI. That's 16 years to the day of the inaugural kickoff. In 2001, cherubic 10-year old Chase Cambria was JACKED UP for the arrival of a new, edgier counterpart to the NFL. Although The...

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Shower Beer Brand Is Bubbling with Love

Introducing the in-house brew of Sweden-based Snask: Shower Beer. Crafted in concert with their client, PangPang Brewery, the agency has put a sophisticated branding sheen on a college-aged classic. The 180 ml (~6 oz) bottles are meant to be guzzled in 3 gulps. As someone who...

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Celestial Seasonings Walks Back Rebrand

“The Magic is Back,” the Celestial Seasonings webpage proudly declares. Less than 18 months into their full-scale redesign, the tea brand's new packaging design has been shelved in favor of their previous aesthetic. “Last year, Celestial Seasonings made some changes to the packaging. We modernized the look and...

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Westworld’s Branding: 1973 vs. 2016

(Fear not, traveler. This post contains no Westworld spoilers.) If you geek out over Old World Westerns, future tech sci-fi, or the delicacies of wardrobe, set design, and screenwriting, you need to be watching Westworld. The new HBO darling has garnered high praise from critic and viewer alike,...

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Arizona Coyotes Swear Off Taglines; Debut New Tagline

This year, the Hockey Gods gave their contingent an early gift before the season began. The Arizona Coyotes, the relative doormats of the NHL, sought to mend fan relations with a heartfelt press release apologizing for the franchise's flat attempts to drum up interest in the...

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My Name Exploded in Popularity and I’m Distraught

The name Chase was the #78th most popular in America in 2015. I stand to be just one of many in 20 years time. [caption id="attachment_56431" align="alignleft" width="218"] When I was named Chase, it was a rare name indeed. Now my name is climbing the popularity charts,...

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Creatively Courageous Campaign by LG

Is Your Advertising as Brave as the New LG Campaign? I love a brave ad. Ads that forgo copy, or shrink their logo for effect, or brazenly marginalize. This campaign for the new LG line of air conditioners is brave because it isn’t a “quick get”;...

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