Denise Blasevick, Author at The S3 Agency

KFC Owns This Christmas

Is your brand strong enough to create limited-time merch that people will flock to buy for the holidays? Merch including a $5,000 "internet escape pod"? Fast-food-favorite KFC has done just that. And it's not just food-related items. We're talking wrapping paper, sweaters, and yes an...

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Bombas + Ali = The Greatest (Brand)

Muhammed Ali. It may have been a self-proclaimed title, but he certainly was The Greatest in many ways -- including crafting his personal brand. Now, a year after the passing of this boxing legend, another great brand has found an unusual way to re-introduce Ali...

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New Sally Hansen Video Nails Female Empowerment

Sally Hansen, the nail polish brand you may remember from your childhood, just launched a new video that nails the female empowerment message. "Shetopia" catapults women into a perfect world where the female gender is respected as it should be. And the brand is clearly...

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Michaels Gets Crafty With Gene Simmons

Gene Simmons is many things. Best known as the "Demon" in KISS, he is also the marketing genius who helped his costume-clad band become "America's #1 gold record award-winning group of all time." Crafty, yes. But is he a crafter?  We find out in this...

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The S3 Agency Launches “Hope” Campaign for RMANJ

Campaign Connects RMANJ’s High IVF Delivery Rate to Patients’ Hopes The S3 Agency, the award-winning tradigital agency headquartered in Boonton, NJ, has launched a new advertising campaign for RMANJ (Reproductive Medicine Associates of New Jersey). Entitled “Hope,” this integrated campaign brings awareness of RMANJ’s stellar...

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Samsung Ad Inspires Greatness

Red Bull may give you wings, but Samsung can help an ostrich fly. At least virtually, thanks to their virtual reality gear. The Korean brand's new ad is my favorite current commercial, and I'm not alone: in the six weeks that the spot has been running, it...

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Colgate Gets Steamy with Latest Campaign

Toothpaste. Inherently, it's about as unromantic as a product can get. Well, Colgate is literally turning on the steam in a new in-hotel campaign designed to increase water conservation awareness. The brand has actively been championing water conservation messaging for years. Now, Colgate will reach guests staying...

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