Jason Gray, Author at The S3 Agency » Page 2 of 2

Bernas: The Rice of Life

Will people want to watch your brand's ads 5 years from now? Chinese New Year is almost upon us. And each year, it makes me think of this commercial released back in 2012 for Bernas. Titled "Family Reunion Dinner," the spot for the national rice supplier...

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Fighting the FARC Through Advertising

In times of war there is a call to action. A call to fight for what's right and try to regain peace. Colombia's final call to action wasn’t to physically fight the FARC, but to instead win the enemy over with heartfelt advertising.  Fighting for...

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Status Update: Facebook to Slow Advertising Growth

Facebook is planning to slow its advertising revenue growth between businesses and Facebook users within the next several months. FB is afraid users are at risk of being alienated after Facebook had a 166% growth in profits from July-September 2016 compared to that same period...

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Pinvesting in Pinterest Video Ads

Pinterest joined other social platform giants with letting brands create full video ads. More video options are great for marketers across all different platforms because there is a different audience for each platform. Now marketers can have even more fun. Video is one of the most effective...

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GoPro: Finding your inner HERO

Be a HERO, that’s GoPro’s slogan. It’s also the name of their flagship product, a durable all-weather camera delivering high quality video, now in its fifth iteration. In our current age of YouTube and social media, content travels fast, especially videos. GoPro saw this opportunity...

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