Joelle Speranza, Author at The S3 Agency

When Brand Spokesperson Campaigns Backfire

Others may try, but not every company can find its Flo. Here are 5 ways to ensure brand spokesperson success.  Flo, the quirky Progressive Insurance Girl we all know (and some love), quickly became an advertising icon when actress/comedian Stephanie Courtney took on the role for...

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Baywatch Sinks Longtime Fans with Movie Trailer

Omitting Staples of Television Show’s Success Leaves Little for Nostalgia  Paramount Pictures has released the trailer for the Baywatch movie, and it’s a big letdown for longtime fans (it's OK to admit this show was your guilty pleasure). It’s not Baywatch without the signature theme song,...

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Harnessing Halloween for New Product Launches

Allergy-friendly consumers get a treat this Halloween, but did marketing efforts do the trick? Halloween is one of the most decadent holidays – unless you or your child has food allergies and must beware of candy containing common allergens like nuts, dairy and soy. It takes the "treat"...

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Diaper Brand Wars: Which Commercial Hits Home?

New Pampers and Huggies ads get emotional, but which diaper brand gets the win? Doctors stress the importance of skin-to-skin contact between mother and baby in the moments following birth. Now commercials for two competing diaper brands, Pampers and Huggies, are using skin-to-skin to pull at viewer...

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Butch Walker Leverages YouTube for New Album Promotion

Intimate Documentary-Style Commercial Reaches Butch Walker Fans in a Way Snapchat and Instagram Videos Can’t Butch Walker’s upcoming record, Stay Gold,  is available August 26th on Dangerbird Records. And the pre-sale promotion for his new album wins the gold for making most of social media. Walker is...

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5 Tips for Better Hashtag Use

Is Incorrect Hashtag Use Ruining Your Credibility? Think you’re social media savvy? Just because you have profiles on multiple social media platforms and consistently post updates that include hashtags doesn’t mean that you’re doing it correctly. In fact, incorrect use might make you or your brand look more...

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Can Keyboard Cat Help The Shelter Pet Project Ads Go Viral?  

The Shelter Pet Project Ad Campaign Leverages YouTube Stars You probably know Keyboard Cat, the "globally recognized pianist" with over nine million YouTube views. But did you know that the feline phenom was adopted from an animal shelter in 2010? New ads from The Shelter Pet Project feature animal Internet stars as...

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