Lisa Schroeder, Author at The S3 Agency

A Beautiful Mattress Ad… What?!

Elegant, Unexpected and On-Target I rarely see a TV ad that stops me in my tracks—so beautiful it interrupts my journey with laundry in hand, through the family room to its destination down the hall. Not only was this Mattress Firm commercial visually exceptional, but it kept...

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Playful Type, Paper & Print: Beautiful Brand Building

Clients and creative agencies are in a unique position to benefit from the merge of traditional media and technology. When explored and used together, the message can be quite impactful. There is little more enjoyable to a graphic designer than an interactive printed piece – especially if...

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Train Typography from the Past

Historic Train Typography Gives a Glance Back in Time I recently attended the United Railroad Historical Society of NJ (URHS)'s "Railroad Museum for a Day" event in Boonton, NJ (The S3 Agency's hometown). There were over a dozen pieces of restored historic railroad equipment to admire....

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Design the Experience (Not Just the Interface)

Is digital depriving us of the design experience?  Feel the key slide into the ignition. Turn it and hear the engine turn over. Press the gas pedal and the engine revs. These tasks collectively create an experience involving the majority of your senses—sound, sight, touch, hearing....

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Truck Art Project: Art that Moves You

Contemporary Art on the Move The Truck Art Project, an original new project in Spain, has been put together by Jaime Colsa and Oscar Samna. It showcases contemporary artists in a big way. Not only in size but in reach as well—the canvas being a truck!...

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Brands Can Learn From Adult Coloring Books

Creativity. It’s not limited to being a child, so why should coloring books be Recently, I gifted an Adult Coloring book, which I carefully selected. Looking for visually pleasing and soothing images, I scouted for subject matter that would evoke serenity. Just as important was...

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My Very Short List.

Throughout the year, but especially now, I find myself spending energy on giving and doing for others. It quiets my spirit. My Christmas list is traditionally pretty sparse – usually a small handy kitchen utensil or worn out gloves that need replacing. But this year...

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The Art of Play

We spend so much of our professional time working with briefs, strategies, client directives and brand guidelines, and that is all incredibly important at an ad agency. However, it’s also incredibly important to explore the Art of Play. True creative expression without boundaries has so...

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Simple Treasures

Perspectives change, as we journey on. Mine has. I used to spring out of bed, jump into my running gear, and sprint around town before rushing off to work. Last week I rolled out of bed, put on my work out clothes, and walked halfway...

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Lettering Reborn

I am very excited about the resurgence of hand lettering, the opportunities available, and the quality of work being produced. Hand lettering is a pleasant counterpart to the plethora of fonts available today. I think its rebirth has a lot to do with the personal...

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