Samantha Banner, Author at The S3 Agency

3 Reasons Millennials Hate You (And Your Advertising)

Millennials. We are the generation on nearly every brand's hit list, and for good reason. There are currently about 80 million Millennials in the U.S. That's nearly a quarter of the total population (💸*CHA-CHING* 💸). We get why we're the focus of your advertising efforts. But...

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“We The People Means Everyone”

ACLU sends a message of equality. What's that quote? Something about beauty coming after a storm? No matter who you voted for in the fall, it was clear this election would have the massive impact on the arts, including advertising. There have been countless campaigns that...

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Netflix Steals Some Inaugural Spotlight

Netflix teases new House of Cards season on inauguration day. You have to admire Netflix and their marketing team. While searching on Facebook to stream the inauguration ceremony where Donald Trump will be sworn in as president, another political post caught my eye. Netflix chose today, January...

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Beats By Dre: Brand Amping

New brand amping spot for Beats By Dre may just amp your life. I love going to a good sporting event. Working out. Or just watching the game at home. All of it has a kind of euphoria behind it. Capturing that feeling in an ad is...

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🎶 Where will all the good tweets go? 🎶

Wondering who will own @Potus tweets? Read on. Post election 2016. For some of us, the general climate is, well, unsavory to say the least. If you did not vote for President-elect Trump, you probably have a lot of concerns and serious questions about his upcoming presidency. Will people...

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Toddlers Kill and So Does Satire (in the good way)

Satire. It's all over the internet. And it works. In the wake of satirical successes like The Onion, McCann and the Brady Campaign Against Gun Violence leveraged satire in their new PSA. The spot puts a spin on the infamous argument, "Guns don't kill people. People kill people."...

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The cats. They’re everywhere!

CATS take over ad space at a Tube station. And they're not even trying to sell you anything. [caption id="attachment_56733" align="alignright" width="300"] Forget Snakes on a Train. Cats on one subway station are making a statement.[/caption] Ever taken a minute to look at the ads while sitting on...

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What’s new, pumpkin?

Brands welcome us to fall with pumpkin mania Here we are in September and pumpkin fever is in full swing. Well, for me at least. And for many brands who are capitalizing on what seems to be a growth trend without limit. Dunkin Donuts has released their pumpkin coffee....

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Kleenex wants you to feel all the feels

New Kleenex ad focuses on back to school anxiety. If you tried to tell me you weren't anxious about starting at a new school, I wouldn't believe you. Everyone can relate to being nervous about making new friends or finding your way around a new school. Kleenex taps...

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Harry Potter and the Unbreakable Brand

Can the boy who lived stand the brand test of time? If you were born in the late '80s or early '90s, chances are you're a Harry Potter fan. And if you're a Harry Potter fan, I'll assume you have heard about the newest release by...

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