Samantha Banner, Author at The S3 Agency

Rebranding Thanksgiving

Let's talk about the forgotten middle child of American holidays: Thanksgiving. Falling right smack in between Halloween and Christmas, Thanksgiving  has a hard time standing out with these two powerhouses. Halloween is possibly my favorite holiday, but this year I noticed that Christmas displays were out...

Read More

Miracle Whip Goes Pro

Miracle Whip Sponsors Senior Basketball Team, And Scores Big.     I'm flipping through a holiday cooking magazine and I stumbled on a small article about my favorite questionable condiment: Miracle Whip. In July 2017, the 84-year-old Miracle Whip did what any respectable, big-name brand would do: sponsored an...

Read More

3rd Annual Pumpkin Spice Update #PSL3

Dear Diary, PSL update time. It's nearly October and I have only had ONE pumpkin spice flavored goodie. SOS. Sincerely, Pumpkin-less & Pathetic Blame it on the PSL budget, or the fact that Starbucks is not the closest coffee shop to my apartment. Either way, I totally missed the...

Read More

3 Reasons Millennials Hate You (And Your Advertising)

Millennials. We are the generation on nearly every brand's hit list, and for good reason. There are currently about 80 million Millennials in the U.S. That's nearly a quarter of the total population (💸*CHA-CHING* 💸). We get why we're the focus of your advertising efforts. But...

Read More

“We The People Means Everyone”

ACLU sends a message of equality. What's that quote? Something about beauty coming after a storm? No matter who you voted for in the fall, it was clear this election would have the massive impact on the arts, including advertising. There have been countless campaigns that...

Read More

Netflix Steals Some Inaugural Spotlight

Netflix teases new House of Cards season on inauguration day. You have to admire Netflix and their marketing team. While searching on Facebook to stream the inauguration ceremony where Donald Trump will be sworn in as president, another political post caught my eye. Netflix chose today, January...

Read More

Beats By Dre: Brand Amping

New brand amping spot for Beats By Dre may just amp your life. I love going to a good sporting event. Working out. Or just watching the game at home. All of it has a kind of euphoria behind it. Capturing that feeling in an ad is...

Read More

🎶 Where will all the good tweets go? 🎶

Wondering who will own @Potus tweets? Read on. Post election 2016. For some of us, the general climate is, well, unsavory to say the least. If you did not vote for President-elect Trump, you probably have a lot of concerns and serious questions about his upcoming presidency. Will people...

Read More

Toddlers Kill and So Does Satire (in the good way)

Satire. It's all over the internet. And it works. In the wake of satirical successes like The Onion, McCann and the Brady Campaign Against Gun Violence leveraged satire in their new PSA. The spot puts a spin on the infamous argument, "Guns don't kill people. People kill people."...

Read More

The cats. They’re everywhere!

CATS take over ad space at a Tube station. And they're not even trying to sell you anything. [caption id="attachment_56733" align="alignright" width="300"] Forget Snakes on a Train. Cats on one subway station are making a statement.[/caption] Ever taken a minute to look at the ads while sitting on...

Read More