Team S3, Author at The S3 Agency » Page 2 of 41

Budweiser’s Pup-dicament

Controversy surrounding the commercials for Super Bowl 50 have already begun, three months prior to game time. The latest debate focuses on Budweiser’s popular commercial featuring a puppy and his “best-friend.” Apparently, the beer brand is questioning whether or not pup’s appeal has run its...

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Rock Like It’s 2007!

Although you probably won’t find them in an antique store, up until this past spring it was a common notion that music rhythm games such as Harmonix Music Systems’ Rock Band were a thing of the past. With garage sales and thrift stores piled high...

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I VANT TO EAT THIS CANDY BAR

What makes an ad a great ad? It needs no explanation to instantly communicate it’s message in a unique way - and, hopefully, it makes you smile. Most importantly: it makes you want the product or service. Add to the mix inexpensive production costs and...

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All pumpkin, everything?

There is not a person on this planet who looks forward to fall and loves pumpkin flavored things more than me. Luckily, it’s almost October and Pumpkin Spice everything is picking up right where we left it. Pumpkin Spice Lattes. Pumpkin Butter. Pumpkin Beer. It...

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Aerie Real Works for Aerie and Only Aerie

Recently, a new campaign “Aerie Real” came out for Aerie, a lingerie and apparel store owned by parent company being American Eagle. The entire premise of the campaign is to photograph women in a “real light” – ie, with no retouching or Photoshop. What-you-see-is-what-you-get...

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FROSCH USA LAUNCH DUTIES AWARDED TO THE S3 AGENCY

Frosch, one of Europe’s leading eco-friendly brands, has just launched its line of green household cleaners in the U.S. The S3 Agency in Boonton, NJ has been selected to support the launch across public relations and social media channels. S3 is charged with creating U.S. awareness...

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Make Your Brand’s Tale Worth Telling

To be more than just a product, a brand must sell a story. Consumers and their bull-o-meters are so finely tuned, the inauthentic ones get bounced before they’re finished. Tidal was eviscerated for suggesting that a panel of Beyonce’s husband, insufferable Twitter knight @Deadmau5, a...

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Can Brands Go Too Far?

No stranger to controversial advertising (such as the infamous early ‘80s commercial starring a then 15-year-old Brooke Shields telling the world that nothing comes between her and her Calvins), the fashion brand’s most recent #mycalvins campaign begs the question: can a brand go too far? Maybe....

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