Adam Schnitzler, Author at The S3 Agency

Waving the Election-Year Flag for “Brand U.S.A.”

Flagvertising: Is it Unamerican or simply Unimaginative? Brands embrace pretty much anything that will get them a few extra seconds of press coverage or a point of differentiation on the shelves, so it’s no surprise that so many are wrapping themselves in the flag this election-year...

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The Scent of Cheese

The holidays are upon us, and so is a visual assault on our sensibilities, courtesy of TV commercials from Paco Rabanne, Ralph Lauren, Calvin Klein, Versace and other purveyors of all things nasal. I didn’t notice the inundation in previous years like I have this...

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FIESTA FOREVER? PLEASE, NO!

There are several things I find terrifying about this visual. None more so than the line: “Now back for a limited time!” However, I have to admit I didn’t notice the “Now back” line at first, because I was so fixated on the horrifying camel of...

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Major League Soccer Scores with New Logo

Major League Soccer has had the same logo since 1996. For the 2015 season, they’re rolling out a new one – a good move, since the original logo began looking a little dated back in 1997. It was a foot, kicking a ball. (Get it?...

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Insuring They Don’t Need To Say Anything

Right now, GEICO’s main advertising campaign is geared around the fact that everyone already knows that 15 minutes could save you 15% or more – so they are free to spend most of their commercials entertaining the audience. By saying you “could” save 15%, they are...

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DOES THIS UNDER ARMOUR SPOT DISARM YOU?

This is a beautifully shot commercial, and yet when I saw it the first time, I really wanted to whine about a few things I felt it did wrong. I use the past tense, “wanted to,” because I have come to the conclusion that I...

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Gatorade, Milk, & the Very Latest Special Effect

It started with the recent milk campaign – replacing the long-running but no-longer-moving-the-needle milk mustache motif with a series of ads featuring milk pouring out of people as they go about their daily activities. Now, Gatorade has discovered the special effect whereby one’s product can...

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