Baywatch Sinks Longtime Fans with Movie Trailer » The S3 Agency

Baywatch Sinks Longtime Fans with Movie Trailer

Omitting Staples of Television Show’s Success Leaves Little for Nostalgia 

Paramount Pictures has released the trailer for the Baywatch movie, and it’s a big letdown for longtime fans (it’s OK to admit this show was your guilty pleasure). It’s not Baywatch without the signature theme song, David Hasselhoff or Pamela Anderson and none of those key elements to the show’s success are present in the promo. When making a movie based on one of the most-watched television shows in the world, the production team has a lot to live up to and should deliver a taste of it to fans.

That’s not to say the movie won’t be a hit, however. Directed by Seth Gordon (Horrible Bosses), the flick stars Hollywood hotties Dwayne Johnson, Zac Efron, Alexandra Daddario and Priyanka Chopra, among others. This cast brings the sex appeal that made viewers of the Baywatch television show drool from 1989-2001. But there doesn’t seem to be anything that ties them to the original cast, other than Efron’s character of Matt Brody, who was originally portrayed by David Charvet on the small screen. This can easily be just another summer beach movie without the Baywatch name.   Wikipedia lists The Hoff and Pamela Anderson among the cast for the movie, but they didn’t even have a cameo in the promo.

If a film is going to build off a tidal wave size brand, it has to honor a bit of the show’s history and contributors to its success. The promo opens with Dwayne Johnson speaking about how his lifeguard team is the heart and soul of the beach. The first three seconds of music from the old Baywatch theme song set the tone, but viewers will miss lyrics that jet-started each episode. You know, the song “I’ll Be Ready,” by Jim Jamison. Sing along: “Some people stand in the darkness, afraid to step into the light….”

Ok, great job! Now back to discussing the two-minute trailer.

There’s adventure, mystery, humor, bikinis and those famous red lifeguard uniforms. Those were all present in the TV series and are ingredients for an entertaining movie. It’ll sell tickets for the summer and viewers will enjoy it, but the verdict as to whether Baywatch the movie keeps all the core elements of the series success afloat remains to be seen.

 

Joelle Speranza
Joelle Speranza
jsperanza@thes3agency.com

<p>PR Account Executive @ The S3 Agency</p>

No Comments

Sorry, the comment form is closed at this time.