Beware the Titanic “Ad Fail”
Ads can fail for so many reasons – including wrong place at the wrong time. This is a problem that has plagued the ad man since the dawn of time (or at least since the dawn of advertising – someone had to sponsor the cave drawings, right?!).
Case in point: this ad actually ran on page 3 of The New York Times on April 16, 1912. It’s an ad for the Titanic – running opposite coverage of its tragic sinking.
In today’s largely digital advertising world, it can be much easier to pull an ad – yet harder to keep track of the many arms of a campaign. While you usually can’t control the content that appears next to your ads – especially online – I highly recommend adding “disaster planning” to your next campaign. Hopefully it will be the line on your creative strategy that you never actually have to use…but if you do, I guarantee you’ll be glad you had a plan in place.
– Denise Blasevick, CEO, The S3 Agency (aka @AdvertGirl on Twitter)