The S3 Agency Blog

Netflix Steals Some Inaugural Spotlight

Netflix teases new House of Cards season on inauguration day. You have to admire Netflix and their marketing team. While searching on Facebook to stream the inauguration ceremony where Donald Trump will be sworn in as president, another political post caught my eye. Netflix chose today, January...

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Get in. Anywhere.

This Friday marks the inauguration of Donald Trump to the 45th Presidency of the United States. And while politicians have long been the subject of jokes, it seems that Trump has been the brunt of an unprecedented amount of bad gifs, memes, comedic impressions and parodies. So...

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Family first. (But don’t forget the branding.)

Angel Soft has rolled out their latest rendition of their video series, “Be Soft, Be Strong” – and it's sure to touch your heart! The campaign continues to build strong emotional messaging in a way that is very different for toilet paper brands. “Be Soft, Be Strong” kicked off last...

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Playful Type, Paper & Print: Beautiful Brand Building

Clients and creative agencies are in a unique position to benefit from the merge of traditional media and technology. When explored and used together, the message can be quite impactful. There is little more enjoyable to a graphic designer than an interactive printed piece – especially if...

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Baywatch Sinks Longtime Fans with Movie Trailer

Omitting Staples of Television Show’s Success Leaves Little for Nostalgia  Paramount Pictures has released the trailer for the Baywatch movie, and it’s a big letdown for longtime fans (it's OK to admit this show was your guilty pleasure). It’s not Baywatch without the signature theme song,...

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For Bombas, Socks Sells

Actually, the authenticity of the Bombas brand is what is selling these awesome socks. And they're selling like crazy. Several weeks ago, I was checking out my Facebook feed, which has become something of a video game these days. I call it "Facebook Frenzy." You know what...

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Fighting the FARC Through Advertising

In times of war there is a call to action. A call to fight for what's right and try to regain peace. Colombia's final call to action wasn’t to physically fight the FARC, but to instead win the enemy over with heartfelt advertising.  Fighting for...

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Celestial Seasonings Walks Back Rebrand

“The Magic is Back,” the Celestial Seasonings webpage proudly declares. Less than 18 months into their full-scale redesign, the tea brand's new packaging design has been shelved in favor of their previous aesthetic. “Last year, Celestial Seasonings made some changes to the packaging. We modernized the look and...

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ThankS3 for the Memories

My Truly Unforgettable Experience at S3 Today marks the last day of my internship with The S3 Agency. I learned a lot about the industry – certainly more than I did at school this semester – and best of all, I had fun doing it. Internships are a must...

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S3 in the Ad Agency Spotlight

In the latest episode of "Spotlight Series," the NJ Ad Club shines the spotlight on The S3 Agency. What makes S3 different? Hear what CEO and S3 co-founder Denise Blasevick has to say. [caption id="attachment_57104" align="aligncenter" width="390"] This episode from the NJ Advertising Club Spotlight Series shines...

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