The S3 Agency Blog

NFL AD SCORES. AND EVERYONE WINS.

The Kiss Cam. It's a feel-good part of many American sports games, where cameras for the in-stadium screen search the crowd and land on various couples. When the couples kiss, the crowd goes wild. The thing is, those couples tend to be very "safe" -- heterosexual,...

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How Brands Can Leverage the New Instagram Ads

Is your brand prepared for the next wave of social media advertising? Social media is everywhere. And when something affects so many lives, it affects brands and businesses. News articles, live media coverage, and advertisements can all be looked at from Twitter, Facebook, and now, your Instagram timeline. The...

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Shower Beer Brand Is Bubbling with Love

Introducing the in-house brew of Sweden-based Snask: Shower Beer. Crafted in concert with their client, PangPang Brewery, the agency has put a sophisticated branding sheen on a college-aged classic. The 180 ml (~6 oz) bottles are meant to be guzzled in 3 gulps. As someone who...

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Bernas: The Rice of Life

Will people want to watch your brand's ads 5 years from now? Chinese New Year is almost upon us. And each year, it makes me think of this commercial released back in 2012 for Bernas. Titled "Family Reunion Dinner," the spot for the national rice supplier...

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Netflix Steals Some Inaugural Spotlight

Netflix teases new House of Cards season on inauguration day. You have to admire Netflix and their marketing team. While searching on Facebook to stream the inauguration ceremony where Donald Trump will be sworn in as president, another political post caught my eye. Netflix chose today, January...

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Get in. Anywhere.

This Friday marks the inauguration of Donald Trump to the 45th Presidency of the United States. And while politicians have long been the subject of jokes, it seems that Trump has been the brunt of an unprecedented amount of bad gifs, memes, comedic impressions and parodies. So...

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Family first. (But don’t forget the branding.)

Angel Soft has rolled out their latest rendition of their video series, “Be Soft, Be Strong” – and it's sure to touch your heart! The campaign continues to build strong emotional messaging in a way that is very different for toilet paper brands. “Be Soft, Be Strong” kicked off last...

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