The S3 Agency Blog

The Laws Of UX

Fitt’s Law, Miller’s Law, the Serial Position Effect. Do you know what lies behind those names? If not, Laws Of UX  is here to shed more light on their meaning. This lovely website explains the ten key maxims that designers can consider when building user interfaces. When...

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The S3 Agency Announces New VP of Client Services

The S3 Agency is pleased to announce the promotion of Stefanie Fernandez to Vice President of Client Services. In her new role Ms. Fernandez will be responsible for spearheading the client experience, further cultivating the positive results she has helped the agency generate for over a...

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KFC Owns This Christmas

Is your brand strong enough to create limited-time merch that people will flock to buy for the holidays? Merch including a $5,000 "internet escape pod"? Fast-food-favorite KFC has done just that. And it's not just food-related items. We're talking wrapping paper, sweaters, and yes an...

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Rebranding Thanksgiving

Let's talk about the forgotten middle child of American holidays: Thanksgiving. Falling right smack in between Halloween and Christmas, Thanksgiving  has a hard time standing out with these two powerhouses. Halloween is possibly my favorite holiday, but this year I noticed that Christmas displays were out...

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Bombas + Ali = The Greatest (Brand)

Muhammed Ali. It may have been a self-proclaimed title, but he certainly was The Greatest in many ways -- including crafting his personal brand. Now, a year after the passing of this boxing legend, another great brand has found an unusual way to re-introduce Ali...

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Miracle Whip Goes Pro

Miracle Whip Sponsors Senior Basketball Team, And Scores Big.     I'm flipping through a holiday cooking magazine and I stumbled on a small article about my favorite questionable condiment: Miracle Whip. In July 2017, the 84-year-old Miracle Whip did what any respectable, big-name brand would do: sponsored an...

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Twitter: Fight or Flight

If you talked to me a month ago I would have told you that Twitter is a failing platform. And it might still be one, but they're not going down without a fight. Investors started to lose faith in Twitter after they shut down Vine (and...

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