The S3 Agency Blog

When Brand Spokesperson Campaigns Backfire

Others may try, but not every company can find its Flo. Here are 5 ways to ensure brand spokesperson success.  Flo, the quirky Progressive Insurance Girl we all know (and some love), quickly became an advertising icon when actress/comedian Stephanie Courtney took on the role for...

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Corned Beef Needs a Rebrand.

Corned Beef is a bachelor’s dream meat. It’s oppressively cheap—even during the cyclical height of its popularity around the Ides of March, its price/lb-to-flavor ratio never breaks a budget. To prepare, you need little else beyond the brisket itself, a head of cabbage, a fistful...

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And the snow must go on…

[caption id="attachment_57348" align="alignright" width="366"] Mountain Creek Home Page[/caption] Snow days, in most instances, means that there is nothing open and no one is working. But some businesses, like the ski / snowboard industry, thrive off snow days. This industry can be a curse or a blessing depending...

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Fake news or brand building opportunity?

The New York Times has come under fire from the current POTUS, who has issued claims of "fake news" in conjunction with one of the world's most respected institutions of journalism. How has NYT taken it? Not lying down. Rather, they are seizing upon these cries...

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NFL AD SCORES. AND EVERYONE WINS.

The Kiss Cam. It's a feel-good part of many American sports games, where cameras for the in-stadium screen search the crowd and land on various couples. When the couples kiss, the crowd goes wild. The thing is, those couples tend to be very "safe" -- heterosexual,...

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