Brands Giving Back for the Holidays
It’s always nice to hear about people and brands giving back during the holidays: this year, we’re seeing new acts of kindness from Restaurant.com’s “Feed it Forward” movement to this year’s trend of “layaway angels” anonymously paying off people’s holiday gifts on layaway. One of my favorite expressions of holiday gratitude comes from our local zoo – Turtle Back Zoo. (Full disclosure: Turtle Back Zoo is a client.)
Turtle Back Zoo in West Orange, NJ has created a Holiday Lights Spectacular that is FREE for all to attend – they merely suggest people bring a non-perishable food item for donation to the local Food Bank. Visitors can tour the zoo during holiday season evenings and see 100,000 bulbs lighting up 40 animal shapes. It’s fun for kids from 1 to 92…and then some. And it supports Turtle Back Zoo’s brand as a supporter of the community.
For more information, visit turtlebackzoo.com.