Burt's Bees Knows Advertising » The S3 Agency

Burt’s Bees Knows Advertising

A picture is worth a thousand words – and sales of many more cylinders of lip gloss than that, I’m sure – with the new Burt’s Bees “Nature Knows Color” spring ad campaign. We’ve heard of rosebud lips before, and here Burt’s Bees has the model’s lips growing out of an actual flower stem. Her lips are perfectly red, thanks to the all-natural color of her lip gloss. This is a simple, beautifully executed ad that clearly portrays the brand’s USP with an “instant get.” I love everything about it, including the logo location that eschews bottom right-hand corner placement – and instead takes on headline prominence, clearly the object of the model’s admiration in appreciation for her bee-stung lips. ~ @AdvertGirl

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