Celebrate Every Day
Something I quickly learned about working in social media and public relations is that there is something to celebrate today and everyday! Think today’s just an ordinary day? Think again – August 23rd is “National Sponge Cake Day.” This may not mean anything to you, but if you represent a coffee, this could be your time to shine. Piggy back off of this holiday and plan your social media and public relation efforts accordingly. (I’m sure @TheS3Agency will post something about it on behalf of our client @8oclockcoffee!)
Now it’s your turn to take the holiday challenge. Google “bizarre holidays” and see what comes up. If you don’t find a holiday that relates to you or your client, go ahead and claim a day and declare it yours!
~ Katie Denman, Account Executive, The S3 Agency (@ktdenman)