Copyright Everything! - The S3 Agency

Copyright Everything!

Lolita Healy – designer, businesswoman and S3 client – discusses the importance of protecting your intellectual property in this MSNBC Your Business segment. A direct descendent of reaper-inventor Cyrus McCormick, Lolita started out painting martini glasses in her kitchen about 10 years ago. Protecting her brand via copyrights, trademarks and ongoing monitoring has helped “Designs by Lolita” grow to sales of millions of glasses, line extensions and distribution in thousands of stores internationally!

http://www.openforum.com/idea-hub/topics/managing/video/american-business-copyright-everything

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