And that someone is Taco Bell. Yes, the “Live Mas” sloganeer has tapped retro sex-ballad “Afternoon Delight” as the theme for their new Happier Hour campaign. So now, when you need to fill your belly during that void between lunch and dinner, just raise an eyebrow at your cubicle neighbor and steal away to sneak in an extra meal. The campaign is attention getting, informative and memorable. However…it’s a little sad that grabbing a $1 loaded griller between 2 and 5pm is the 2014 version of 1970s free-love.
~ @AdvertGirl (Denise Blasevick, CEO, The S3 Agency)
