Gerber Gear: Cutting-Edge Branding
Iconic knife company Gerber Gear has just rebranded their look for the better. The much much better. The new logo is just that, iconic. It is very strong and can stand on its own, although I will admit, I do wish they made the bottom part of the logo into more of a ‘G’. Overall though, I think the new rebranding really elevates them to a higher status.
And now I really want to get a hatchet. Or a machete. Because knives are cool.
~ Steve Juliano, ACD, The S3 Agency