Haunting Charity Ad Brings the Conflict Home » The S3 Agency

Haunting Charity Ad Brings the Conflict Home

We often turn to YouTube to see the latest cat video, social snafu or viral hoax. This video is none of those – and it showcases YouTube’s capacity as a global information tool.

U.K.-based Save the Children charity asks viewers to remember that, just because the Syrian conflict is happening far away, that doesn’t mean it isn’t really happening.

The spot uses a series of 1-second-a-day video snapshots of a young girl from one birthday to the next to slowly reveal a nightmare version of Britain. What a difference a year can make. And even though it isn’t shot in the US, this video is something anyone in America can immediately understand. Perhaps that is why it gained nearly 11 million views in under two days on YouTube.

~ Walid Elshahed, Web Designer, The S3 Agency

Walid Elshahed
Walid Elshahed
welshahed@thes3agency.com

<p>Senior Interactive Art Director @ The S3 Agency</p>

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