How to Get People to Read Your Emails
Our traffic manager’s daily email to the agency includes status updates, workload allocations, and something extra: a Fun Fact. Something like:
The oldest trademarked company logo is the red triangle of Bass Beers.
I’ve always liked this technique. It spices up an otherwise routine communication, rewarding the reader with a bite-sized, easily digestible and inoffensively educational tidbit. One could easily ignore a daily e-mail like the one carrying the traffic board – but if you know you’re going to find out something like this…
Diamonds mined in Brazil are harder than those found in Africa.
…maybe you’ll take the time to open it up give it a quick look.
Here’s another thing that the daily Fun Fact does: it shows that the writer cares. This is a person who is not content with simply conveying the required information. She knows that you’re supposed to read it, but she also knows that you might be tempted not to. So she uses a carrot instead of a stick. She lets you know that:
An albatross can sleep while it flies.
A Pomeranian (belonging to a Miss Margaret Hays in lifeboat 7) was one of the survivors of the Titanic sinking.
Las Vegas has the largest number of hotels rooms of any city in the world.
In its own quirky way, it shows a certain respect and care for the reader, and I for one really appreciate it.
FYI: Liquid detergent is often added to beer during commercial filming to help sustain the foam.
~ Adam Schnitzler, CCO & Founding Partner, The S3 Agency