IN FASHION WE TRUST » The S3 Agency

IN FASHION WE TRUST

Who ever thought a penny could be so fashionable? G.H. Bass & Co.’s “Power To The Penny” campaign celebrated its iconic Weejuns, the original penny loafer, by commissioning an illustrator to hand-paint one-of-a-kind pennies reflecting the current Fall style and color pallet.

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The campaign truly reflects the brands heritage in a unique way right down to using 1936 pennies, the year they introduced the Weejuns.

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Well done – that’s our two cents, anyway!

~ Stefanie Fernandez, Account Supervisor, The S3 Agency

Stefanie Fernandez
Stefanie Fernandez
sfernandez@thes3agency.com

<p>Account Director @ The S3 Agency</p>

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