Is Digital Killing the Luxury Brand? - The S3 Agency

Is Digital Killing the Luxury Brand?

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Cross Stitch: Jacqueline Gable; photo: Glenn Lowson

The democratizing power of the Web means figuring out how to go online without going downscale. How can brands that pride themselves on exclusivity—indeed, that depend on it—can keep their brand image from taking a turn for the tawdry in a digital universe is one luxury designers can’t afford to ignore. 

 


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