Katy Perry’s Marketing Is Wide Awake
Say what you want about Katy Perry and her bubble gum pop music, but you can’t argue that she doesn’t have a solid marketing team behind her. Her previous video for the single – “Part Of Me” – featured a brand integration with Ice Watches (if you blink you might miss it). Her latest offering for the song “Wide Awake” integrates a brand you might have heard of – Facebook. Check out how they turned timeline into a music video (and thankfully didn’t give any mention to her misstep of marrying Russell Brand).
Watch the Wide Awake Lyric Video here.
~ Jaime Hamel, @StopHamelTime & Digital Strategist, The S3 Agency