Kred Wishes and Grants
Kred, the NKOTB when it comes to measuring social influence (and outreach), has some plusses and minuses. The big plus: claiming complete transparency regarding measurement technique (vs. Klout, which has come under fire in recent months due to its unclear measurement techniques and radical overnight score changes). The big minus: right now, Kred only measures influence based on Twitter activity (and although it claims LinkedIn and Facebook are coming soon, Klout incorporates quite a few more social media networks).
In any case, Kred has already added something new to its new social media capital measurement platform: KredWishes. It’s an interesting way for people to connect on a “I want this / You have this” and “You have this / I want this” basis. Many of us who connect on Twitter don’t actually know each other – that’s part of the appeal – and therefore we might not know that our connections may be in need or want of something we are willing to part with. KredWishes makes this possible.
Will it be successful? Who knows. But I thought I’d try it out. I just posted my wish (tickets to an opera at The Met) and my grant (an hour of marketing consultation for a small business in need). We’ll see what happens. And even if I get no takers / givers, the spirit of KredWishes is commendable.