Making the Impossible (Family Portrait) Possible
Already known for bringing people together through its technology, Skype is now taking that to a whole new level with “Stay Together”. This new campaign focuses on Skype bringing far-away family and friends together, told through series of video stories. The initial stories are incredibly inspiring, each one ending with a unique family portrait which lets everyone in the family pose together – no matter where each member is located – in a Skype projection. As part of this campaign, a contest allows users to submit their own stories on how they use Skype to “Stay Together”. Winners could receive the chance to have their story told complete with their own “impossible family portrait” and a trip to see their family in person, not just via Skype.
Warning: have a tissue handy before you watch…
~ Stefanie Fernandez, Account Supervisor, The S3 Agency