We need to talk about Tasty.
In case you haven’t been on Facebook lately, you may have missed the INSANE amount of food videos on your news feed. Whether it’s your mom, cousin, or friend of a friend, someone you know has been watching and/or sharing food videos.
Tasty, the food-centric page from BuzzFeed, happens to be the current favorite. The channel launched on July 31st, and by October it generated more video views than any other creator on Facebook. (!!) The whole idea of these videos is to show quick, simple, delicious recipes – and with auto-play on Facebook videos, it is nearly impossible for a foodie like me to look away. And that’s the point. Tasty seems to have found the sweet spot for Facebook videos. They show headlines and yummy looking food, in a step-by-step process so you have to watch the whole thing (to make sure it looks good enough to make, duh). I recently tried to make one of the dishes, and it was pretty average at best. But I’m still watching, checking their page periodically to see if I can tag “@SarahYeager OMG can I has?”.
BuzzFeed hasn’t been the only one to jump on the food video bandwagon. Tons of creators have been trying their hands at food hacks, hoping to get views. The question is, can these short, visually pleasing videos work forany content or only for food recipes like Oreo-Stuffed Doughnut Holes or Cheesy Hash Brown Quiche? Certainly brands like Oreo are receiving benefits… We’ll have to wait and see how other brands adopt this socially friendly format.
~ Samantha Banner, Jr. Copywriter & Food Video Junkie, The S3 Agency
(See the full video here: https://www.facebook.com/buzzfeedtasty/videos/1683814508537858/)