Orange You Glad Chiquita Didn’t Say Banana?
“I’m a Chiquita Banana and I’ve come to say…you can get fruit in an easier way…thanks to our new product and packaging design!”
As a lover of both clean design and a healthy lifestyle, it’s no wonder I fell in love with Chiquita’s latest product.
This trusted brand saw the opportunity to extend its banana-driven empire into a refreshing fruit snack. By appealing to today’s health-conscious society, the bold packaging illustrating the classic yellow fruit with its iconic blue sticker will stand out on any produce shelf. The feature of the “peel” nicely showcases the banana/fruit pairings inside. The logo randomly placed gives it that hand-stickered feel, acknowledging the brand’s roots.
See it for yourself; personally, I eat this stuff up!
~ Ashley Waitts, Graphic Designer/ Production Artist, The S3 Agency