PR Etiquette – Tips from a Former Producer
As a former TV Producer turned Publicist, I’ve seen both sides of the PR equation. Here are a few quick etiquette tips to keep in mind when working with the media:
- BE AVAILABLE
When your media contacts are working on a story / on deadline and need information, make sure to respond.
- DO YOUR RESEARCH
Learn about the media outlet and reporters / producers you are contacting before you reach out so you can pitch them relevant ideas.
- RESPECT DEADLINES
Never contact reporters and producers during deadlines or during airtime.
- BE BRIEF
Keep pitches short and sweet with punchy subjects and headlines
- FOLLOW UP RIGHT
After you’ve emailed and left a message, give it a few days before you follow up again.
- YOU GOT THEM ON THE PHONE!
Always ask the reporter when you call if this is a good time to talk before launching into your pitch.
- NO MEANS NO
Take no for an answer and don’t go in circles with reporters – otherwise they may not take your call next time.
These tips may seem like common sense, yet they are all-too-often disregarded by PR people eager to push their clients on the press. A little etiquette goes a long way!
~ Lori Faigin, Account Supervisor, The S3 Agency