PR Etiquette – Tips from a Former Producer - The S3 Agency

PR Etiquette – Tips from a Former Producer

As a former TV Producer turned Publicist, I’ve seen both sides of the PR equation. Here are a few quick etiquette tips to keep in mind when working with the media:

  • BE AVAILABLE
    When your media contacts are working on a story / on deadline and need information, make sure to respond.
  • DO YOUR RESEARCH
    Learn about the media outlet and reporters / producers you are contacting before you reach out so you can pitch them relevant ideas.
  • RESPECT DEADLINES
    Never contact reporters and producers during deadlines or during airtime.
  • BE BRIEF
    Keep pitches short and sweet with punchy subjects and headlines
  • FOLLOW UP RIGHT
    After you’ve emailed and left a message, give it a few days before you follow up again.
  • YOU GOT THEM ON THE PHONE!
    Always ask the reporter when you call if this is a good time to talk before launching into your pitch.
  • NO MEANS NO
    Take no for an answer and don’t go in circles with reporters – otherwise they may not take your call next time.

These tips may seem like common sense, yet they are all-too-often disregarded by PR people eager to push their clients on the press. A little etiquette goes a long way!

~ Lori Faigin, Account Supervisor, The S3 Agency

Team S3
info@thes3agency.com
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