Quaker Maker Over: Iconic Oatmeal Man Loses Double Chin - The S3 Agency

Quaker Maker Over: Iconic Oatmeal Man Loses Double Chin

Apparently, Larry – the Quaker Oats Man – received a bit of a makeover in hopes to keep the brand fresh and innovative. His appearance is now thinner, younger and a bit more vibrant. As noted by Patrick Rowell, Director of Strategy for Hornall Rowell, Quaker’s brand design firm, consumers associate the logo and brand with trust, heritage and quality. Today, oatmeal is thought of as a healthy, energetic choice, so it’s no surprise that the double chin and crow’s feet have been softened.  The difference is subtle but improved, like good plastic surgery.

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