"RFTweet" GIVES Agencies the Business as They Vie to GET the Business - The S3 Agency

“RFTweet” GIVES Agencies the Business as They Vie to GET the Business

Aloft, the funky hotel brand of the Starwood group portfolio, is trying to make use of Twitter as a vehicle to deliver an RFP – er, “RFTweet” – for their next PR agency. While I’ll give them points for modern cleverness, I find it hard to believe that this will result in truly finding the best public relations partner. In fact, I find it offensive to PR professionals who are being asked to wait for @AloftHotels to tweet out questions and then tweet back with their best (proprietary, uninformed) ideas along with the hashtag #pitchaloft. What self-respecting spin doctor is going to beg for scraps and throw out half-baked ideas for all to see – or worse yet, risk really great ideas for competitors to steal? I could be completely wrong, but it seems to me that any relationship that begins this way is ill-fated… Nevertheless, I’ll be interested to see which agency ultimately gets the business. ~ @AdvertGirl

Team S3
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