Saying Sorry in 140 Brilliant Characters - The S3 Agency

Saying Sorry in 140 Brilliant Characters

Thanks to AdWeek.com for sharing this unbelievably great brand apology tweet from Sainsbury’s. Apparently this is part and parcel for the British grocery’s social media voice. Would it work in the US? Unlikely – but it is bloody brilliant. ~ @AdvertGirl

[Original link here.]

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