Steamy Ice Cream Advertising
You might ask yourself, “Why does Europe get all of the good ice cream ads?” Well, luckily the web makes sure that we Americans can get a gander at the steamy new Häagen-Dazs spot starring Bradley Cooper and model Jana Perez.
Thanks to the sultry cinematography, sexy music and equal opportunity eye candy, this ad will melt women and men alike. The advertising premise is nothing new – heavy flirting with the promise of some “action” turns out to be a decoy, allowing one party (Jana) to take something the other party (Cooper) has: rich, cream ice cream that apparently is expected to be even more satisfying than the romantic encounter itself would have been.
However, the execution here makes it worth watching – as does the incorporating of these gorgeous, known celebrities. You feel like you’re getting a sneak peek at what Mr. Cooper’s private life might be like.
Sadly, you won’t see this commercial on your TV – but you can see it here: http://youtu.be/f0sjxZmhDUo You might want to grab a little Häagen-Dazs before you watch…
~ @AdvertGirl (aka Denise Blasevick)