Store Windows Come Alive – With Live Ballerinas! » The S3 Agency

Store Windows Come Alive – With Live Ballerinas!

Question: How can you make your retail displays stand out without the cost of animatronics, holograms or full-scale CGI? Answer: Try going the old-fashioned route and using LIVE talent. That’s what one store in the Midwest did this holiday season, bringing their shop windows to life with actual ballet dancers performing The Nutcracker. Brilliant! No question this engaged crowds, set the retailer apart from its competition and drew more people through their doors. I’m sure visions of dollar signs are dancing in their heads right now… ~@AdvertGirl

Original story: http://www.dailyherald.com/article/20121201/news/712019871/

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