brand elevation Archives » The S3 Agency

A Beautiful Mattress Ad… What?!

Elegant, Unexpected and On-Target I rarely see a TV ad that stops me in my tracks—so beautiful it interrupts my journey with laundry in hand, through the family room to its destination down the hall. Not only was this Mattress Firm commercial visually exceptional, but it kept...

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S3 in the Ad Agency Spotlight

In the latest episode of "Spotlight Series," the NJ Ad Club shines the spotlight on The S3 Agency. What makes S3 different? Hear what CEO and S3 co-founder Denise Blasevick has to say. [caption id="attachment_57104" align="aligncenter" width="390"] This episode from the NJ Advertising Club Spotlight Series shines...

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Spreadsheet Art: Who Knew?

Spreadsheet Art. It's a thing, actually. When most people think about spreadsheets, they think about numbers and formulas. Then they just about fall asleep — but that isn’t the case for renowned illustrators Marina Esmaraldo (Barcelona) and Mallory Heyer (New York). These two artists were brought...

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Nothing Strange About Stranger Things’ Title Font

The Importance of the Title Font The title sequence of our favorite shows and movies should tell us more than who's in the cast and crew. It should build connections between our lives and the story we are about to witness. It may even help transport us to another time...

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Honey Nut Cheerios Redefines Buzz Marketing

Can one cereal brand's buzz marketing efforts help bring back the bees? Let's hope so. Does the disappearing bee population keep you up at night? It should, given that bees' pollination efforts are responsible for an enormous amount of the food we eat. The Honey Nut...

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As Seen In Store: Missed Branding Opportunity

Commentary on the need or lack thereof for this product aside, if you are going to create an undergarment that tightens up women’s saggy arms, why not put that innovative brainpower to use in the product’s name? Sleevey Magic? Really? That’s not going to break...

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