branding Archives » The S3 Agency

3 Reasons Millennials Hate You (And Your Advertising)

Millennials. We are the generation on nearly every brand's hit list, and for good reason. There are currently about 80 million Millennials in the U.S. That's nearly a quarter of the total population (💸*CHA-CHING* 💸). We get why we're the focus of your advertising efforts. But...

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A Beautiful Mattress Ad… What?!

Elegant, Unexpected and On-Target I rarely see a TV ad that stops me in my tracks—so beautiful it interrupts my journey with laundry in hand, through the family room to its destination down the hall. Not only was this Mattress Firm commercial visually exceptional, but it kept...

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Samsung Ad Inspires Greatness

Red Bull may give you wings, but Samsung can help an ostrich fly. At least virtually, thanks to their virtual reality gear. The Korean brand's new ad is my favorite current commercial, and I'm not alone: in the six weeks that the spot has been running, it...

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Barbie Time > Football Time

Playing with Barbies: it's as much of an American pastime as football. But who would expect a man to swap his Sunday game for “Barbie time.” Mattel thinks that should change. Since early 2016, the iconic toy company has been on a mission to update Barbie’s old-fashioned...

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When Brand Spokesperson Campaigns Backfire

Others may try, but not every company can find its Flo. Here are 5 ways to ensure brand spokesperson success.  Flo, the quirky Progressive Insurance Girl we all know (and some love), quickly became an advertising icon when actress/comedian Stephanie Courtney took on the role for...

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Corned Beef Needs a Rebrand.

Corned Beef is a bachelor’s dream meat. It’s oppressively cheap—even during the cyclical height of its popularity around the Ides of March, its price/lb-to-flavor ratio never breaks a budget. To prepare, you need little else beyond the brisket itself, a head of cabbage, a fistful...

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