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Is Snapchat the New Vine?

Will Snapchat be the new “Vine” ? The one hit wonder that gets beat out by the social media giant, Facebook. Recently Snapchat's stock fell more than 20% because of missed expectations of growth. This time last year Snap was growing at 52%; but the social...

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How Brands Can Leverage the New Instagram Ads

Is your brand prepared for the next wave of social media advertising? Social media is everywhere. And when something affects so many lives, it affects brands and businesses. News articles, live media coverage, and advertisements can all be looked at from Twitter, Facebook, and now, your Instagram timeline. The...

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Netflix Steals Some Inaugural Spotlight

Netflix teases new House of Cards season on inauguration day. You have to admire Netflix and their marketing team. While searching on Facebook to stream the inauguration ceremony where Donald Trump will be sworn in as president, another political post caught my eye. Netflix chose today, January...

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Status Update: Facebook to Slow Advertising Growth

Facebook is planning to slow its advertising revenue growth between businesses and Facebook users within the next several months. FB is afraid users are at risk of being alienated after Facebook had a 166% growth in profits from July-September 2016 compared to that same period...

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5 Tips for Better Hashtag Use

Is Incorrect Hashtag Use Ruining Your Credibility? Think you’re social media savvy? Just because you have profiles on multiple social media platforms and consistently post updates that include hashtags doesn’t mean that you’re doing it correctly. In fact, incorrect use might make you or your brand look more...

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In Defense of Social Media: Facebook vs. Fakebook

Is Facebook helping us live better lives? I hear a lot of criticism surrounding social media networks — especially Facebook. Often called "Fakebook," there is a common perception that people are staging moments in order to be able to post about the amazing lives they are...

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TOMS 360-Degree Video = All-Around Success

One of the greatest parts about the world’s developing technology is that we have more mediums on more channels than ever before. Brands and people have the ability to connect with people in ways that, years ago, some may have never even thought possible. One of...

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