marketing to millennials Archives » The S3 Agency

3 Reasons Millennials Hate You (And Your Advertising)

Millennials. We are the generation on nearly every brand's hit list, and for good reason. There are currently about 80 million Millennials in the U.S. That's nearly a quarter of the total population (💸*CHA-CHING* 💸). We get why we're the focus of your advertising efforts. But...

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LaCroix: From Mom Drink to Millennial Obsession

Seemingly out of nowhere, a fizzy beverage called La Croix started popping up all over the place this year, becoming the next Millennial obsession. I first started noticing the brand name through social media by both friends and popular media outlets. Then, when a can showed...

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Do’s and Don’ts: Instagram Influencers

Instagram influencers have taken over the game. New to the 'Gram? Let me break it down for you. Social influencers are people (such as celebs, sports stars or just regular people) who have amassed a large and interactive following. Quite literally they are people who, through their social...

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Michelin Steers Brand Toward Success with Millennials

How can a tire brand connect with the next generation of drivers? That's what Michelin asked themselves before launching "Beyond the Driving Test" this summer – and earning some major credibility among teenage drivers. While their competition appears to have ignored this group, Michelin partnered with hit pop band “5 Seconds of Summer”...

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The 12 Commandments of Marketing to Millennials

And lo, Moses descended from the mountaintop, carrying a functional but ew-it’s-not-an-Apple tablet in each hand. “Friends, creatives, interns,” be began, “upon us hath been bestowed a wonderous gift from our lord, Howard Gossage. Within these carvings lie the secret to advertising to Millennials. Let...

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