Marketing Archives » The S3 Agency

Rebranding Thanksgiving

Let's talk about the forgotten middle child of American holidays: Thanksgiving. Falling right smack in between Halloween and Christmas, Thanksgiving  has a hard time standing out with these two powerhouses. Halloween is possibly my favorite holiday, but this year I noticed that Christmas displays were out...

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Michaels Gets Crafty With Gene Simmons

Gene Simmons is many things. Best known as the "Demon" in KISS, he is also the marketing genius who helped his costume-clad band become "America's #1 gold record award-winning group of all time." Crafty, yes. But is he a crafter?  We find out in this...

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3 Reasons Millennials Hate You (And Your Advertising)

Millennials. We are the generation on nearly every brand's hit list, and for good reason. There are currently about 80 million Millennials in the U.S. That's nearly a quarter of the total population (💸*CHA-CHING* 💸). We get why we're the focus of your advertising efforts. But...

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Corned Beef Needs a Rebrand.

Corned Beef is a bachelor’s dream meat. It’s oppressively cheap—even during the cyclical height of its popularity around the Ides of March, its price/lb-to-flavor ratio never breaks a budget. To prepare, you need little else beyond the brisket itself, a head of cabbage, a fistful...

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