tradigital Archives » The S3 Agency

Rebranding Thanksgiving

Let's talk about the forgotten middle child of American holidays: Thanksgiving. Falling right smack in between Halloween and Christmas, Thanksgiving  has a hard time standing out with these two powerhouses. Halloween is possibly my favorite holiday, but this year I noticed that Christmas displays were out...

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Miracle Whip Goes Pro

Miracle Whip Sponsors Senior Basketball Team, And Scores Big.     I'm flipping through a holiday cooking magazine and I stumbled on a small article about my favorite questionable condiment: Miracle Whip. In July 2017, the 84-year-old Miracle Whip did what any respectable, big-name brand would do: sponsored an...

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Twitter: Fight or Flight

If you talked to me a month ago I would have told you that Twitter is a failing platform. And it might still be one, but they're not going down without a fight. Investors started to lose faith in Twitter after they shut down Vine (and...

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New Sally Hansen Video Nails Female Empowerment

Sally Hansen, the nail polish brand you may remember from your childhood, just launched a new video that nails the female empowerment message. "Shetopia" catapults women into a perfect world where the female gender is respected as it should be. And the brand is clearly...

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Michaels Gets Crafty With Gene Simmons

Gene Simmons is many things. Best known as the "Demon" in KISS, he is also the marketing genius who helped his costume-clad band become "America's #1 gold record award-winning group of all time." Crafty, yes. But is he a crafter?  We find out in this...

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