The Edgier Side of Sears (Spoiler Alert) » The S3 Agency

The Edgier Side of Sears (Spoiler Alert)

They got me. And they made me laugh. Who are they? Department store brand Sears and ad agency, Mcgarrybowen Chicago. Watching this spot – which very successfully pretends to be a trailer for this season’s must-see romantic holiday movie – I was actually moved to say out loud, “Wow, this movie must incorporate every single romantic comedy cliché in the book.“ And then the male lead slammed into a refrigerator. People slamming into things is pretty much always funny, and the fact that I didn’t see the parody coming (much like he didn’t see the appliance coming) really impressed me. Say goodbye to the softer side of Sears. ~ Adam Schnitzler, Chief Creative Officer & @aschnitz1

Adam Schnitzler
Adam schnitzler
aschnitzler@thes3agency.com

Chief Creative Officer & Founding Partner @ The S3 Agency

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