Insights

The Skinny on AEO’s Skinny Skinny Jeans Joke

By April 8, 2013 November 1st, 2022 No Comments

Just when you thought Skinny Jeans couldn’t get any skinnier…

A few weeks ago, American Eagle Outfitters got a jump on April Fools’ Day on when they “launched” a line of “Skinny Skinny” jeans – pants that are literally painted on. (Spray painted, that is.) The brand launched their Skinny Skinny jeans in store, with male and female models showing off their jeans – leaving precious little to the imagination. The real reactions of real customers, filmed ambush Punk’d style, are hilariously captured in a YouTube video. I especially like the girl who says “His junks hanging out, man” and the guy doing lunges to show ease of mobility. Then there’s the comment from the woman who wishes this was a real product… *sigh*

~ Meredith Aman, Account Supervisor, The S3 Agency

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