What once was started out as unsolicited spec work by by Italian designer Marco Sodano has now become an advertising campaign. This pixelated art has become part of Lego’s “Imagine” campaign, conveying the message that “every child with Lego can become a great artist like Da Vinci and Vermeer.”
I think the execution is visually captivating. Would the use of more modern art icons have been more on the mark may for Lego’s young demographic? Or does this modernization of classics create that appeal? Whatever the answer, it looks like this spec work was well worth the effort for Sodano.
~ Meredith Aman, The S3 Agency, Account Supervisor
