TWEETING BRA DRAWS ATTENTION TO BREAST HEALTH » The S3 Agency

TWEETING BRA DRAWS ATTENTION TO BREAST HEALTH

Everyone knows October is Breast Cancer Awareness Month. Everyone also knows that women should perform a monthly breast exam as part of their preventive health ritual. Yet many women do not…and many times, it’s simply because they forget about doing it. Enter the Tweeting Bra. This new campaign features Greek actress Maria Bakodimou wearing a bra that tweets (in Greek) every time the clasp is opened. @TweetingBra reminds women to perform their monthly check up – and also points followers to a Nestle Fitness site that provides directions. 

Take a look at the Tweeting bra in action:

[ Here’s the video with English subtitles: http://www.tweetingbra.gr/en ]

The campaign is running for two weeks, and it’s definitely the first of its kind. What’s next? I haven’t heard anything, but if I were Fruit-of-the-Loom, I’d be taking a look at the first week of April – also known as Testicular Cancer Awareness Week. 

Team S3
info@thes3agency.com
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