Wendy’s Wants You to Wear Their Salads!
Okay, maybe not exactly.
Have you ever decided what to wear by looking at your food? Well, that’s what Wendy’s wants you to do.
To promote their new salad collection, they teamed up with actress / model / fashion icon Molly Sims and Polyvore, a website where avid fashion, beauty, and home décor lovers can piece together outfits, looks, and rooms. This collaboration is a contest for people to create outfit looks via style boards inspired by Wendy’s new salads. Each winner will receive $1,000 to put towards their style choices. Anyone can start an account, create a look, and post it using the hashtag #NewSaladCollection, which by the way includes their Strawberry Field Chicken Salad, Asian Cashew Chicken Salad, BBQ Ranch Chicken Salad, Apple Pecan Chicken Salad, and Spicy Chicken Caesar Salad.
This promotion may seem a little far fetched but it is a fresh, new idea – and a couple thousand have entered the first three phases so far. The fourth and final entry phase begins in early July. The salads are only here for a limited time, and so is the contest.
Will this really boost Wendy’s summer salad sales? Sure, the winners may post all over their social media accounts that they’re so thankful to Wendy’s and Molly Sims. But then what? Is it going to make people want to eat salad from a fast food chain? Personally, I never want to “eat healthy” when I go to a fast food restaurant. I always want something that’s bad for me, but oh so yummy. But hey, who knows? Maybe this will start a trend that fast food salads are in and the fashionable thing to eat. Maybe it’ll just let people know about the fact these salads exist and since they’re limited edition, people might feel the need to try them before they’re gone. After all, that is the contest’s job: to build awareness. The rest is up to the product itself.
Are you craving a Wendy’s salad now?
~ Monique Moore, Summer Associate, The S3 Agency