Whisky Ad Makes You Cry Without Being Drunk » The S3 Agency

Whisky Ad Makes You Cry Without Being Drunk

I don’t remember a ton of tear-jerker ads for hard alcohol, but this South African spot for Bell’s makes up for that. Putting the “malt” in “schmaltz,” the Bell’s whisky commercial is a bit predictable – but that doesn’t take away from its emotional impact on the viewer. You’ll find yourself rooting for the spot’s hero…and agreeing that he does, indeed, deserve a reward. Overall, the ad makes you feel good (the way a good whisky should, I suppose) while elevating the brand. Nicely done.

Ad spotted by: Adam Schnitzler, CCO, The S3 Agency

Adam Schnitzler
Adam schnitzler
aschnitzler@thes3agency.com

<p>Chief Creative Officer & Founding Partner @ The S3 Agency</p>

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