Beloved by home cooks and the food world’s biggest names alike, Rao’s Homemade needs no help developing award-winning sauces available in your grocery aisle. However, e-commerce requires a different recipe. Rao’s partnered with The S3 Agency to add depth and flavor to their customer journey, turning an eye towards boosting engagement and sales.
Once people try Rao’s, they swear by Rao’s. So we rolled up our sleeves and got to work, let customer behavioral data define our strategic approach, and developed a comprehensive customer journey designed to play to our strengths, cultivate reviews, reward brand loyalty, and increase conversion.
We’re #1! Since implementing the new Customer Journey, raos.com has served up major multiples of sales growth – including hitting #1 spaghetti sauce* status – alongside gains in site conversion rate, customer lifetime value, and overall transactions. That’s awesomesauce.
* According to IRI U.S. MULO data, last 52 weeks WE 6.13.21, Rao’s had the #1 Selling Item in the Spaghetti Sauce Category.
716 Main Street
Boonton, NJ 07005
973-257-5533