Digital-First Integrated Campaigns
Paid Social
Organic Social
SEM
Digital Display Advertising
Video
Photo/Video Shoots
Media Strategy & Buying
Influencer Marketing
BMW engaged The S3 Agency to differentiate the digital marketing behind its Performance Centers. Social following is up 99% in the first 18 months – with engagement up 41%.
BMW Performance Centers offer a rare opportunity to put The Ultimate Driving Machine® to the test – on a track or off-road, with professional instruction. Not surprisingly, that experience sells cars: roughly 30% of attendees buy or lease a BMW within 18 months of attending a class.
A day at a BMW Performance Center is far more than a driver education class. It’s a pulse-pounding, exhilarating experience that lets attendees put the cars – and their own driving skills – to the test.
S3 homed in on the essence of the BMW Performance Center: dynamism. It drives everything we create for them – organic and paid social media content, photo and video production, influencers, digital advertising, and media planning, buying, optimization, and reporting. First-person video and dynamic visuals put audiences in the driver’s seat, sparking clicks and conversions.
social follower growth in the first 18 months
social engagement increase in the first 18 months
Ongoing increases in digital leads, conversions, and class attendance
“S3’s ability to capture captivating imagery, edit it, add the perfect soundtrack and post it to our social channels enhances our customers’ excitement about the BMW Performance Driving School. The team knows how to hyper target our customers through SEM, paid Social and Digital Advertising as well. This saves us money while allowing more of our target audience to view our social channels, engage with the content and click through to our website to make a purchase. S3 has been able to increase our social following and engagement, which is driving traffic to our website – and as a result registrations have increased. The more people who experience the BMW Performance Driving School, the more BMWs we sell. This is the ultimate goal and the S3 team is making it happen!”
Natalie Popkin
Sales and Marketing Manager,
BMW Performance Centers
