Brand Positioning
Brand Guidelines
Tagline
Brand Identity Refresh
Campaign Concepts
Digital Advertising
Media Strategy & Buying
Social Media
Sales Enablement Assets
Distributor/Dealer Engagement Tools
RedMax had earned deep loyalty among professional landscapers, but the brand hadn’t kept pace with the product. S3 created a new positioning, a bilingual rally cry, and the campaign that launched it – re-energizing the brand with professionals and across its distributor network.
Professional landscapers need tools that keep up, and that’s exactly what RedMax makes. But strong product loyalty hadn’t translated into brand strength in a highly competitive B2B market.
RedMax doesn’t build anything for weekend warriors. Every tool is made for true professionals – so the positioning had to speak to professional pride and the satisfaction of reliably great work. It also needed to engage key market segments in both English and Spanish.
S3 developed a new positioning and bilingual tagline – “Dominate the Landscape” / “Domina el Paisaje” – that echoed the desire of landscapers and distributors to dominate their own markets, and RedMax’s ability to help them do it. We then brought it to life across advertising, sales materials, web, social, and more.
Strengthened brand relevance and connection among professional end users
Helped drive new levels of engagement across distributor and retailer networks
Provided a scalable brand foundation for future marketing and innovation initiatives
“We just revealed the new tagline, brand standards, and social media assets to our distributor business partners. Simply put: ‘you nailed it!’ thank you to the entire S3 team for the great work, helping us pump some much needed life into the RedMax brand. It’s truly time to DOMINATE THE LANDSCAPE.”
Keith Coultrap
Former Senior Director, Husqvarna Group
